Ummabee is a global coupon service
- # brandidentity
- # logo
- # printdesign
UmmaBee is a global coupon service whose prime purpose is to be inclusive of all people. They believe that the beauty and richness of every community comes from bringing the best of various diverse communities under one umbrella. So UmmahBee strives to bring people together through money saving deals.
Our challenge was to reflect the idea “people from various companies under one umbrella” in a completely professional logo design alongside creating visual elements that were supposed to build the brand identity.
We chose a dynamic logo design so it could recreate itself to suit to a particular context which is dynamic in a store platform. We combined two ovals and formed a bee shape. Golden ratio has been used to determine pleasing dimensional relationship between the two ovals. The logo size has been set in a way that could be readable on stamp.
By creating a soft and intimate logomark and logotype that address people of different ages and ethnic groups we tried to achieve the vision that was addressed.